The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
The Group of 33 edited by Seth Godin
http://www.ted.com/talks/view/id/28

This is a fascinating pocket book of ideas, a nifty collection on how to turn your organization into a remarkable institution.
According to Seth Godin…
Remarkable is being unafraid to stand out.
Remarkable is having a fire in your belly and an idea that won’t quit.
Remarkable is telling the truth, always.
Remarkable is knowing that a risky idea might fail, but a boring idea will definitely fail.
Remarkable is failing often and then trying again.
Remarkable is more doing and less planning. More testing and less waiting. More dreaming and less sleeping.
Remarkable is when you stand for something and make it happen and change the world – or your business or your life – along the way.
Remarkable isn’t up to you. Remarkable is in the eye of the customer. If your customer decides something you do is worth remarking on, then, by definition, it’s remarkable.

33 of the brightest minds in business got together to write this book. One of my favourite pages had this to say:

How to be a failure:
1. Keep secrets.
2. Be certain you’re right and ignore those who disagree with you.
3. Set aggressive deadlines for others to get buy in – then change them when they aren’t met.
4. Resist testing your theories.
5. Focus more on what other people think and less on whether your idea is as good as it could be.
6. Assume that a critical mass must embrace your idea for it to work.
7. Choose an idea where number 6 is a requirement.
8. Realise that people who don’t instantly get your idea are bull-headed, short-sighted or even stupid.
9. Don’t bother to dramatically increase the quality of your presentation style.
10. Insist that you’ve got to go straight to the president of the organization to get something done.
11. Always go for the big win.