A Whole New Mind: Why Right Brainers Will Rule the Future
Daniel Pink
http://www.danpink.com/aboutwnm.php
Daniel Pink juxtaposes two worlds for us. He clams that the last few decades have belonged to a certain kind of person with a certain kind of mind – computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. However, a shift is now taking place, and people with a very different mindset will rule the future. These are the artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers - the creators and empathizers, pattern recognizers and meaning makers.
The former economy was built on the logical, linear, computer-like capabilities of the Information Age. The new economy will build on the inventive, empathic, big picture capabilities. This is the Conceptual Age.
Pink illustrates what he calls the six essential aptitudes or senses on which professional success and personal satisfaction increasingly will depend.
Design.
Story.
Symphony.
Empathy.
Play.
Meaning.
These are fundamentally human aptitudes that everyone can master and it will make a difference between success and failure in the Conceptual Age – an age of high concept and high touch.
High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new. |